I create beautiful and meaningful
user experiences.

/ ABOUT ME

I am a  young UX designer currently studying at Hétic, a renowned  IT school in Paris.  I’m a new kind of designer with a 360 degres view on digital and a deep sensitivity to human, innovation & marketing. Today, I help big companies as well as startups and small businesses with UX design, brand identity and digital advice.

if you think we should be working together on interesting projects.

/ I WORKED FOR

Service designer
Innovation advisor
Junior project manager
Marketing & sales assistant

Ikea / Redesign

Redesign of the Ikea’s e-commerce website homepage. My aim with this redesign was to clarify the page to make the buying process easier and give a scandinavian minimalist look. I also underlined the core value of Ikea which is to make great design accessible to everyone !

E-commerce
Sketch
Branding strategy
UI / UX

Supreme / Redesign

Redesign of the supreme’s e-commerce homepage. I created a sober, cool and ultra-minimalist interface to put all the lights on the clothes and media content that are true pieces of art. As every release of new clothes are super waited by the community, I imagined a way to tease the brand lovers diplaying blurry upcoming clothes.

E-commerce
Sketch
Branding strategy
UI / UX

Soundcloud / App UX

I totally rethought the user experience of the Soundcloud app with my team. The new app is more focused on the usage of the artists and sound diggers. With great fonctionnalities like « inspire me » and « sound boards », the user can easily find new inspiring sounds, pin them in pinterest-like boards and share their inspiration with the rest of the world.

Mobile design
Adobe XD
Prototyping
UI / UX

Rundating / Project

I created this app concept during a one day challenge at school. The concept was to think about an app that can motivate us to practice sport. For young and busy people, meeting their future love can be hard and time consuming.  Coming back from work we often have to choose between sport or going out to meet new people. With the rundating app, you can practice your favorite sport (running) and meet the love of your life in an original context.

Mobile design
Sketch
Quick prototyping
UI / UX
Invision

Yoopies / SEO audit

I made a SEO audit of the leading baby-sitter startup in France : Yoopies. The output of this SEO audit was some recommandations on keywords groups to leverage, improvement in the coding structure of the website and interesting partnerships suggestions to acquire qualitative backlinks.

SEO
Keynote

Roomsaveur / Social media audit

With my team, we suggested a new social media strategy to Room Saveur.  Our original social media plan targeted two groups of people : the secretaries and the professional cadres, throught appropiate social networks and adapted brand contents. We also imaginated a great contest principaly relayed via facebook ads.

Social media
Keynote
Facebook ads

/ STAY IN TOUCH

Florent Gradassi - 2017